"[I]n an era where the quantity of genomic and genotypic data is increasing at a rapid rate, good phenotypic data, essential for making the most of the genotypic information, will be seen as more and more valuable. Long-term field studies are an unparalleled source of detailed phenotypic data and should be cultivated for that reason, and because they represent the best opportunity for a deep understanding of behavior in the context of ecology and life history."
— Susan Alberts in Current Biology